Ravid joined RB Group on March 1st, 2022, appointed as Head of Business Development in the International Division leading the group global expansion. He holds an MBA in Business and International Marketing, and acquired vast international experience working for global companies during the last 20 years in different management roles. Ravid served as VP Sales for Safeplace in USA for six years (relocation), leading the company’s growth in North America, doubling the sales and making it one of the top three brands of hotel safes in the world. Following Safeplace acquisition by ASSA ABLOY, he returned to Israel and was appointed as Safeplace CEO. Later on moved to work for ASSA ABLOY in Scandinavia as Global Product Director leading the development of various security products and solutions in the Hospitality Division.