Nice to meet you!
This is our CEO of the RB-Group

Idan Zu-Aretz, CEO, 50 years old, married to Limor and father to 4 great kids: Roi (20), Neta (18), Alon (13) and Rotem (6).

CEO of the RB-Group

Rich experience in Industry and Management:
– COO of SodaStream International leading production and supply operations in Israel and abroad
– 20 years with Intel including serving as Production Manager, VP Manufacturing Plant, International Operations, and Deputy to Intel Israel CEO

Graduate of the Ben-Gurion University of the Negev:
MBA and BSc. Industrial Engineering and Management.
Founder and Chairman of the “Shual Foundation” supporting veterans of the IDF Givati Infantry Brigade.